The October event of Mobile Monday Mumbai was held around the topic “Permission Marketing Opportunities on Mobile“. More than 100 mobile industry folks from Mumbai, Delhi, Bangalore and Pune participated in the panel and group discussion.
Although still in its infancy, the mobile permission marketing ecosystem is coming together in India. The event saw participants from various constituents of the mobile marketing ecosystem like publishers with pull, push and user-generated inventory, small and big advertisers, intermediaries like ad agencies and ad networks as well as the operators.
Panelists included SMS publishers, which are the equivalent in the mobile world to online publishers i.e. internet websites:
Rajesh Jain of MyTodaySMS.com - a SMS content channels service which is an example of push SMS inventory for ads.
Ajay Vaishnavi of 58888 - a request-reply service which has pull SMS inventory for advertisers.
Sanyog Jain of 160by2.com - a free SMS service, which provides half of SMS as ad space to advertisers.
Vinod Thadani of GroupM takled about the need for SMS publishers to collect profiles of their users so that greater targetting of ads can be provided to advertisers. There was discussion on pricing of SMS ads and how an ads-auction system similar to Google AdSense can create value for publishers and advertisers.
Rajesh Jain presented his ideas around SMS advertising and defined permission as “user in control” of the opt-in/opt-out as well as the mode and time of delivery. He also talked about how companies can use “Invertising” (invited-advertising), in which users choose to receive brand communication as content.
Some of things which are still work-in-progress include whether pay-per-response or pay-per-impression pricing will rule, DNC is still a black-box and not much is known about its impact on permission based SMS advertising, and the key issue of the value add done by operators in SMS advertising. The event concluded with acknowledgment of the potential of SMS advertising, the early adoption of the medium by mainstream advertisers and the need for industry innovators to work together and shape the fledgling mobile permission marketing ecosystem.
Filed under MoMo Event November 12th, 2007 veer
The October event of Mobile Monday Mumbai is on the topic “Permission Marketing Opportunities on Mobile” and will be held on October 29th.
Thanks to Netcore Solutions for sponsoring the event and supporting the community.
Topic:
Permission Marketing Opportunities on Mobile
With proliferation of mobile phones, it has become the medium of choice for marketers to reach consumers directly. But the mobile is a highly personal and intrusive device. Therefore, permission marketing becomes a necessity when using this medium. Regulatory measures like the DNC serve to enforce the permission marketing ideals. In recent times, the mobile permission marketing ecosystem is coming together in India. There are various constituents of this ecosystem like publishers with pull or push based inventory, small and big advertisers, intermediaries like ad agencies and ad networks as well as the operators.
Agenda:
- Panel Discussion
-
- Rajesh Jain, MD, Netcore Solutions
- Ajay Vaishnavi, Director - Telecom, Indiatimes.com
- Vinod Thadani, Senior Director, GroupM Interaction
- Naveen Tewari, CEO, mKhoj.com
- Sanyog Jain, COO, 160by2.com
- Priya Gupta, CEO, SpotOn - Ad Network
- VeerChand Bothra, VP - Mobility Sales, Netcore Solutions (Moderator)
- Group Discussion
- Dinner
When:
Monday, 29th October
6.30pm - 9.30pm
Where:
Plateau Hall
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Sponsors:
Click here to register.
Filed under MoMo Event October 23rd, 2007 veer
Announcing Barcamp Mumbai 2 (BCM2) at SOM, IIT Bombay on Sunday, October 14, 2007.
http://barcamp.org/BarCampMumbai2
The idea of a Barcamp is to turn the idea of a ‘conference’ on its head by removing all possible rules out of the way of a intense discussion. These are meeting places of people with great business ideas and ones with sound technical caliber where they ideate, discuss and brainstorm
on all the topics of common interest ranging from wildlife photography and venture funding to blogging and Flex programming.
Due to their widespread appeal and quality of discussion, Barcamps are increasingly being seen as hubs of technical entrepreneurship all across the world.
BCM2 is fast becoming a rage across the ecosystem with leading corporates like SUN and Nokia sponsoring the event.
The team of BCM2 has experience of organizing second, third and fourth Barcamps of Bangalore (4th Barcamp - July 28-29, 2007 - the largest in the world with 600 participants!) and the first Barcamp of Mumbai (July 2006) and multiple Barcamps in Pune.
Barcamps are free events - there is no entry/registration fee and you can register by simply editing the event wiki.
http://barcamp.org/BarCampMumbai2
Due to capacity constraint we might have to give preference to people who have registered, so it might be wise to register at the earliest.
Filed under General October 8th, 2007 veer
Despite it being in the middle of the Ganesh Festival,the September event of MoMoMum saw an eager group of MoMo faithfuls descend upon The Plateau Hall in the heart of Club Peninsula.The participants were greeted by a surprise setup consisting of multiple cameras to showcase some of the new technologies around the discussion topic.
Ruchit Surati from Mobicore Technologies introduced the topic for the day by giving a brief presentation on the company he represents. The need for an alternate channel or “pipe” for distributing content created by developers was the topic that took center stage in the presentation as well as the panel discussion that followed. Pranav Sayta from G2I Technologies gave a brief example of the success his company has had in creating such a distribution network. There was a consensus among the panelists and audience members on the need to develop such networks to allow both content developers and customers to deliver and access information freely. Issues regarding the “walled gardens” of mobile operators was again raised given the GPRS delivery for Pranav Sayta’s content.
Despite the numerous obstacles, Pranav Sayta was confident of the power of the network created and unique products delivered; an interesting takeaway for the day for all entrepreneurs and managers: To focus on creating different products that customers want and not to worry about things that are not in your control.
The session ended with dinner which was accompanied by a demonstration of G2I’s Lock Eye product. Lock Eye is essentially a mobile Remote surveillance system that allows you to monitor your home/office/factory via your Nokia phone and GPRS connection for as little as a Rs. 7,000 one time charge. As the effect of the delicious food started to kick in, the crowd dispersed ready to return for the next adventurous session of Mobile Monday Mumbai.
Filed under General September 18th, 2007 abarwale
The September event of Mobile Monday Mumbai will be held on 17th September.
Thanks to Mobicore Technologies for sponsoring the event and supporting the community.
Topic:
Mobile content infrastructure and platform
Agenda:
- Ruchit Surati, Mobicore Technologies
- Jagdish Purohit, Mobile Dhamaal
- Amit Doshi, Webodrome
- Nahush Bhatt, Gate2info.Net Technologies
- Pranav Sayta, Gate2info.Net Technologies
- Group Discussions
- Dinner
When:
Monday, 17th September
7.00pm - 9.30pm
Where:
Plateau Hall
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Sponsors:
Click here to Register.
Filed under MoMo Event September 11th, 2007 veer
The August event of MoMo Mumbai was kicked off by Rakesh Godhwani from Qualcomm. Discussion for the event surrounded location based services and a number of applications associated with the concept. The five panel members and more than 130 audience members were representative of the mobile industry and consisted of application developers, hardware providers, mobile phone companies, service providers and enthusiasts.
The panelists discussed worldwide trends in location based services and tipped the audience on some of the likely near term applications. Emergency response services as well as child or spouse monitoring applications, it was felt, were likely to be the first applications off the shelf. A number of technologies associated with these services were also discussed; these included cell ID as well as GPS technologies. Development of off-beat applications like an urban Monopoly or something along the lines of Pac Manhatttan were raised by Ninad Chhaya, VP-Products, Jump Games.
Lively debate ensued as the enthusiastic audience fulfilled their curiosity by asking multiple questions over a two hour period. Mobile value added service entrepreneurs were especially keen on the direction service providers might take in providing access to their “walled gardens”.
The consensus in the room seemed to be that mobile based location services were an inevitable development. The hardware component of such services is already in place and as phones with GPS chips begin to roll out, it can be expected to see some of these applications soon.
MoMo August Video - 1
MoMo August Video - 2
MoMo August Video - 3
MoMo August Video - 4
MoMo August Video - 5
MoMo August Video - 6
Filed under MoMo Event September 4th, 2007 abarwale
The August event of Mobile Monday Mumbai is on the topic “Location Based Services” and will be held on 27th August.
Thanks to Qualcomm for sponsoring the event and supporting the community.
Topic:
Location Based Services
- What are the trends in Location Based Services globally?
- Relevance of Location Based Services for India
- Location Based Services and mobile advertising
Agenda:
- Panel Discussion
-
- Rakesh Godhwani, Manager Content & Services, Qualcomm (Moderator)
- Gopal Krishnan, Founder, Mobile2Win
Geetanjali Deeghe, Sr Manager - VAS, Tata Teleservices- Rohit Kapoor, Sr Manager - Business Development, Qualcomm
- Amit Balani, Head - India Carrier Support Group, LG Soft India
- Ninad Chhaya, VP - Products, Jump Games
- Group Discussion
- Dinner
When:
Monday, 27th August
6.30pm - 9.30pm
Where:
Plateau Hall
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Sponsors:
Click here to register.
Filed under MoMo Event August 16th, 2007 veer
The July event of Mobile Monday Mumbai is on the topic “Mobile Advertising” and will be held on July 16th.
Thanks to GroupM for sponsoring the event and supporting the community.
Topic:
Mobile Advertising
- Is mobile advertising required by brands and how can it be taken to the next level.
- What do the brands expect this medium to deliver & would they invest if they can target the right customer.
- What are the factors influencing / hindering mobile advertising.
- Do we have the right infrastructure & ecosystem for mobile advertising to flourish?
- Operator’s perspective on new technologies / infrastructure which would be beneficial for mobile advertising.
Agenda:
- Panel Discussion
-
- Rajesh Jain, MD, Netcore Solutions (Moderator)
- Vikram Sakhuja, COO, Groupm
- Harit Nagpal, Marketing Director, Hutch
- Pankaj Sethi, President - VAS, Tata Tele
- Arvind Rao, CEO, On Mobile
Rahul Welde, GM Media, Hindustan Unilever- Anil Pande, Head - Product Development, Reliance Communications
- Group Discussion
- Dinner
When:
Monday, 16th July
7.00pm - 9.30pm
Where:
Grapeviine
Peninsula Corporate Park,
Club Peninsula,
Ganpat Rao Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Sponsors:
Click here to register.
Filed under MoMo Event July 4th, 2007 veer
The June 4th Event of MoMo @ DAKC will also be available as a streaming feed on select Reliance handsets .
Go to Reliance Mobile world>> Mobile TV>> MoMolivcast.
Handsets:
LGE RD9800;
Nokia Nk6155;
Nokia Nk6265;
Nokia NK2865;
Nokia NK6275;
Nokia NK6255
Nokia NK3155;
Nokia NK6235
Charges: Rs 15/5 mins Kb charges apply
Filed under MoMo Event June 4th, 2007 veer
Inviting the mobile developer community for the June event of Mobile Monday Mumbai hosted by Reliance Communicatons.
So far the events of Mobile Monday Mumbai had business-centric themes. Thanks to the support of Reliance Communications we will be hosting a mobile developer centric event for the first time.
Added attraction this time will be a 15 min guided tour of the famed (NASA like) Reliance National Network Operating Centre. Also, have heard great things about the venue and food 
Reliance has been kind to arrange a vehicle for transport to and fro from Sena Bhawan, Dadar to the conference venue. Seats will be booked on a first-come-first-serve basis. You can state your preference while registering.
Topic:
Emerging Trends in Mobile Application Development
Agenda:
- Visit to NNOC (Optional)
- Anil Pande, Head - Product Developement Management,
Application Solutions and Content Group, Reliance Communications
- Dr Vinod Vasudevan, Head - Integrated Services,
Reliance Communications
- Panel Discussion
- Sumit Sardana - Key Account Manager, OnMobile APAC
- Group discussion
- Poolside Dinner
When:
Monday, 4th June, 2007
5.30 pm - 7.30pm
Those interested in visiting the NNOC will need to arrive by 4:30pm.
Where:
Hermitage Lakeside Guest House
Gate No. 02,
Dhirubhai Ambani Knowledge City,
Opp. KoperKhairne Railway Station,
Navi Mumbai - 400710.
Click here to see a photo of the venue!
Sponsors:
Click here to register.
Filed under MoMo Event May 25th, 2007 veer
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