MoMo was back with a bang after the brief lull created by the lack of an event in June. The excitement was evident in the room as eager and restless entrepreneurs debated the present and future of advertising around the mobile web in an evolving industry. Zubair Jandali of AdMob satiated the endless stream of questions by addressing the group on impressions, pricing and growth rates.
A case was again made for the creation of local content centered around the interests of local communities as a majority of sites visited still originate from outside the country. It was, however, expressed that innovation in this space is inhibited by the perpetual presence of operators as gate keepers of the mobile world.
The future of publishing and advertising, however, looks bright as 3G services are expected to be rolled out and devices such as the iphone and other mobile web acessing devices become more prevalent; for a taste of what lies in the future: AdMob itself serves over 300 million adds to Indian users per month.
Filed under MoMo Event August 9th, 2008 abarwale
The July event of Mobile Monday Mumbai is on the topic “The Present and Future of the Mobile Web” and will be held on July 28th, 2008.
Thanks to Admob for sponsoring the event and supporting the community.
Topic:
The Present and Future of the Mobile Web
An interactive discussion on the mobile web in India, how devices like the iPhone will impact it, and the role the advertising will have in subsidizing applications on mobile web content.
Refer to this blog post by the speaker for a quick background.
Agenda:
- Zubair Jandali, Admob
- Group Discussion
- Dinner
When:
Monday, 28th July
6.30pm - 9.00pm
Where:
Pleateau Hall,
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel, Mumbai.
Click here to register.
Sponsors:
Filed under MoMo Event July 25th, 2008 veer
The May event of Mobile Monday Mumbai is on the topic “Enterprise VoIP” and will be held on May 26th, 2008.
Topic:
Enterprise VoIP
In this session, we will learn how to setup a VoIP solution for your company using the open source telephony engine Asterisk.
This is the second event in the Asterisk series. Last month’s session was on how to create a VoiceSite using Asterisk.
Agenda:
- Hemanth Purohit, CEO, e-Horizons
- Group Discussion
- Dinner
When:
Monday, 26th May
7.00pm - 9.00pm
Where:
Netcore Solutions
4th Floor, Peninsula Chambers,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Click here to register.
Sponsors:
Venue: Netcore Solutions
Food & Beverages: e-Horizons
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Filed under MoMo Event May 22nd, 2008 veer
The April event of Mobile Monday Mumbai is on the topic “Voice-based VAS” and will be held on April 28th, 2008.
Voice portals are the voice equivalent of Web Portals, giving access to content and information through spoken commands (speech-recognition) and touch tones by using IVRS.
Voice portals are extending the reach and introducing new categories of users to value-added services, since they are multi-lingual and can be operated through IVRS without complicated downloads or settings.
In this session of Mobile Monday, we will learn how to create and run a voice-based content portal for mobile phones.
Topic:
Voice-based VAS
Agenda:
- Mitul Limbani, CEO, Enterux Solutions
- Aditya Mhatre, Co-founder, Indicast
- Group Discussion
- Dinner
When:
Monday, 28th April
7.00pm - 9.00pm
Where:
Netcore Solutions
4th Floor, Peninsula Chambers,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Click here to register.
Thanks to Netcore Solutions for hosting the event at its office and supporting the community.
Filed under MoMo Event April 27th, 2008 veer
Continuing the series on Mobile Payments and Commerce from last month, the March event of Mobile Monday Mumbai is on the topic “Wireless Commerce” and will be held on March 31st, 2008.
Thanks to PayMate for sponsoring the event and supporting the community.
Topic:
Wireles Commerce
Agenda:
- Akshay Sharma, AVP Marketing, PayMate
- Vishal Gupta, VP - Program Management, ClearTrip
- Saurabh Kanwar, VP - Content and Communication, Channel V
- Group Discussion
- Dinner
When:
Monday, 31st March
6.30pm - 9.30pm
Where:
Grapeviine
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Click here to register.
Sponsors:
Filed under MoMo Event March 27th, 2008 veer
The February event of Mobile Monday Mumbai is on the topic “Mobile Payments” and will be held on February 25th, 2008.
Thanks to mChek for sponsoring the event and supporting the community.
Topic:
Mobile Payments
Agenda:
- Sanjay Swami, CEO, mChek
- Vivek Gawri, AVP Mobility, MakeMyTrip
- Q&A
- Group Discussion
- Dinner
When:
Monday, 25th February
6.30pm - 9.30pm
Where:
Grapeviine
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Click here to register.
Sponsors:
Filed under MoMo Event February 20th, 2008 veer
The January event of Mobile Monday Mumbai is on the topic “Opportunities in Proximity Marketing through Bluetooth” and will be held on January 21st, 2008.
Thanks to TELiBrahma for sponsoring the event and supporting the community.
Topic:
Opportunities in Proximity Marketing through Bluetooth
Bluetooth Marketing is a way of allowing users to interact with an advertising panel or kiosk with their mobile phones to receive advertising content associated with a place or product or promotional content such as video clips, music, vouchers and coupons on their mobile phones in the vicinity of the display.
Agenda:
- Suresh Narasimha, CEO, TELiBrahma
- Rohinton Maloo, Director, TELiBrahma
- Q&A
- Group Discussion
- Dinner
When:
Monday, 21st January
6.30pm - 9.30pm
Where:
Grapeviine
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Click here to register.
Sponsors:
Filed under MoMo Event January 17th, 2008 veer
The December event of Mobile Monday Mumbai is on the topic “Opportunities in VAS for Rural India” and will be held on December 17th.
Thanks to Reliance Communications for sponsoring the event and supporting the community.
Topic:
Opportunities in VAS for Rural India
70% of India is rural. Considering low PC penetration and lower internet/broadband penetration, the mobile has the potential to emerge as the content and communication platform for rural India. What are the content, applications and use case scenarios that leverage the mobile phone to solve problems and create opportunities for the rural Indian population.
Agenda:
- Anil Pande, Head - Product Developement Management, Reliance Communications
- Suresh Shanmugam, National Head - Business Information Technology Solutions, Mahindra Finance
- Jay Jain, Director, Astute Technologies
- Dr Aditya Sood, Founder & CEO, Center for Knowledge Societies
- Group Discussion
- Dinner
When:
Monday, 17th December
6.30pm - 9.30pm
Where:
Plateau Hall
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Click here to register.
Sponsors:
Filed under MoMo Event December 12th, 2007 veer
The November event of Mobile Monday Mumbai was around the emerging area of mobile advergaming.
Advergaming is the practice of using video games to advertise a product, or brand. Such games, mobile or PC based, are generally free to download and play. Companies use advergaming as part of their brand promotion strategy.
Salil Bhargava, CEO of Jump Games made a case for advergaming showing how brand based mobile games help in brand recall and brand engagement. He presented a few case studies of some early adopters of the concept in India including Coca Cola, Thumbs Up, Yun Hota Toh Kya Hota movie and Bingo chips. The number of downloads such games generated was very encouraging and demonstrated the return on investment for brands. He also pointed out that advergames need not be complicated blockbuster games but can be simple to play casual games.
The value chain in advergaming includes the Brand, Advertising Agency, Game Developer, Operator and the end User. The brand pays for the development of the mobile game, ad agency co-ordinates the project, game developer charges for the development, operator charges rental for hosting the game and user gets it for free.
The panel discussion brought out the importance of involvement and buy-in from the ad agencies for making the concept mainstream and increasing its exposure to a large number of brands. There were concerns raised that the operators may not want to disturb their steady income from paid games by making available free advergames.
Nidhi Taparia from Tata Indicom pointed out that the operator offers not only helps in promoting the advergame but also is a cost-effective medium for distribution of the game.
Anant Rangaswami from Campaign India stressed on the importance of sampling for all stakeholders, especially the ad agencies which will be taking the concept to the brands. He said that unless account managers in agencies experience advergames, they will not be able to relate, leave alone sell, the concept.
Filed under MoMo Event December 5th, 2007 veer
The November event of Mobile Monday Mumbai is on the topic “Mobile Advergaming” and will be held on 26th November.
Thanks to Jumpgames for sponsoring the event and supporting the community.
Agenda:
- Presentation by Salil Bhargava, CEO, Jumpgames
- Panel Discussion
- Group Discussion
- Dinner
When:
Monday, 26th November
6.30pm - 9.30pm
Where:
Plateau Hall
Club Peninsula,
Peninsula Corporate Park,
Lower Parel.
Sponsors:
Click here to Register.
Filed under MoMo Event November 18th, 2007 veer
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