ࡱ> QP%(  / 0LDTimes New Roman50Wo 0 ` .  @n?" dd@  @@`` p-g       c $Pf@uʚ;2Nʚ;g4EdEd0ppp@ <4!d!d 0L6<4dddd 0L6 g4dddd0JpG ph? %O =0Rich Content for Mobiles Problems and Solutions11 0  Pradeep Anand Managing Director Innovative Interactive Infotainment New Delhi mobile : +91.98100 95110 email : panand@MeraGana.com0!! 0Rich Content for Mobiles Problems and Solutions11 0  Downloads of True tones, Full Track audio and Full Track video are expected to grow very fast. The Time is NOW for rich content for mobiles !0Rich Content for Mobiles Problems and Solutions11 0 Problems and Solutions concerning Rich Content Capability of Handsets Content and Encoding Appropriate and Confirmed Delivery Pricing Revenue Sharing, Licensing and Royalties Competition$/  0Rich Content for Mobiles Problems and Solutions11 0 (Handsets - Future The future is convergence of the IPOD and the Handset APPLE has announced that it will develop the iPod mobile phone Handsets will also replace other small music devices like mp3 players etc, Since The Handset has become part of the essential human accessory, just like clothes.Nuou) 0Rich Content for Mobiles Problems and Solutions11 0 UCapability of Handsets Hardware Capabilities of the output device to justify the content Screen Size and Resolution Audio Capabilities (without peripherals) Software OS Capabilities Capabilities of the application for playback Accessories Overcome the limitations of the Hardware of the Handset thus Extending and enhancing the capabilities  9D = f 9D   = fV 0Rich Content for Mobiles Problems and Solutions11 0 jContent and Encoding Cost of Content Cost is not just the CD (even if received free) Multiple use permits an affordable price to the customer Compression and Quality (The right balance) Small File Size (Have achieved 3kB per second) Transcoding in various required formats Automation helps Variety Very small additional cost for offering variety DRM Protection0 Z 0 ZiZ,ZhZZ0ZZi,h  0    k  0Rich Content for Mobiles Problems and Solutions11 0 Appropriate and Confirmed Delivery Problems Standardization by operators in the way wap gateway is handled. (Particularly when applying DRM). Size Limitation of the download is not standard. Restriction on url s that can be accessed. Delivery Methods Wap and GPRS Future will also be Wi-fi and Local LAN Confirmation Use DD method for Confirmation to avoid disputes$  6 1" 6  1b  I    N %0Rich Content for Mobiles Problems and Solutions11 0 5Market will grow with Web Selection Sampling Variety2  6 '0Rich Content for Mobiles Problems and Solutions11 0 A Low cost Operator's payment gateway is required else other technologies like Wi-Fi and Local LAN may eventually result in bypassing the Operator Get the user hooked on today, rather than drive him awayFN    x  0Rich Content for Mobiles Problems and Solutions11 0 Pricing Outright Sale Affordable Pricing Content is not permanent owing to fast change of handsets owing to DRM Rental or Subscription Model Cheaper Solution Content is not  lost when handset is changed.Z@Z@    0Rich Content for Mobiles Problems and Solutions11 0 Revenue Sharing, Licensing and Royalties Present Revenue Share percentages needs to be modified for rich content to be successful If not done soon, piracy and other methods will be found by end users since they WANT the content NOW Licensor s concerns Higher Royalty is better DRM Protection Royalty Tracking Royalty Payments Licensee s concerns Lower Royalty is better)J)J  r  0Rich Content for Mobiles Problems and Solutions11 0 *Competition FM Stations (for audio) Piracy$ ++ "0Rich Content for Mobiles Problems and Solutions11 0  Thank You for your Patience P /l     #$&(P  ` ` ̙33` 333MMM` ff3333f` f` f` 3>?" dd@,|?" dd@   " @ ` n?" dd@   @@``PR    @ ` ` p>> (    6y P  T Click to edit Master title style! !  0|   RClick to edit Master text styles Second level Third level Fourth level Fifth level!     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