The May event of Mobile Monday Mumbai is on the topic “Enterprise VoIP” and will be held on May 26th, 2008.
Topic:
Enterprise VoIP
In this session, we will learn how to setup a VoIP solution for your company using the open source telephony engine Asterisk.
This is the second event in the Asterisk series. Last month’s session was on how to create a VoiceSite using Asterisk.
Agenda:
- Hemanth Purohit, CEO, e-Horizons
- Group Discussion
- Dinner
When:
Monday, 26th May
7.00pm - 9.00pm
Where:
Netcore Solutions
4th Floor, Peninsula Chambers,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Click here to register.
Sponsors:
Venue: Netcore Solutions
Food & Beverages: e-Horizons
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Filed under MoMo Event May 22nd, 2008
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The April event of Mobile Monday Mumbai is on the topic “Voice-based VAS” and will be held on April 28th, 2008.
Voice portals are the voice equivalent of Web Portals, giving access to content and information through spoken commands (speech-recognition) and touch tones by using IVRS.
Voice portals are extending the reach and introducing new categories of users to value-added services, since they are multi-lingual and can be operated through IVRS without complicated downloads or settings.
In this session of Mobile Monday, we will learn how to create and run a voice-based content portal for mobile phones.
Topic:
Voice-based VAS
Agenda:
When:
Monday, 28th April
7.00pm - 9.00pm
Where:
Netcore Solutions
4th Floor, Peninsula Chambers,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Click here to register.
Thanks to Netcore Solutions for hosting the event at its office and supporting the community.
Filed under MoMo Event April 27th, 2008
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Continuing the series on Mobile Payments and Commerce from last month, the March event of Mobile Monday Mumbai is on the topic “Wireless Commerce” and will be held on March 31st, 2008.
Thanks to PayMate for sponsoring the event and supporting the community.
Topic:
Wireles Commerce
Agenda:
- Akshay Sharma, AVP Marketing, PayMate
- Vishal Gupta, VP - Program Management, ClearTrip
- Saurabh Kanwar, VP - Content and Communication, Channel V
- Group Discussion
- Dinner
When:
Monday, 31st March
6.30pm - 9.30pm
Where:
Grapeviine
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Click here to register.
Sponsors:
Filed under MoMo Event March 27th, 2008
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The February event of Mobile Monday Mumbai is on the topic “Mobile Payments” and will be held on February 25th, 2008.
Thanks to mChek for sponsoring the event and supporting the community.
Topic:
Mobile Payments
Agenda:
- Sanjay Swami, CEO, mChek
- Vivek Gawri, AVP Mobility, MakeMyTrip
- Q&A
- Group Discussion
- Dinner
When:
Monday, 25th February
6.30pm - 9.30pm
Where:
Grapeviine
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Click here to register.
Sponsors:
Filed under MoMo Event February 20th, 2008
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The January event of Mobile Monday Mumbai is on the topic “Opportunities in Proximity Marketing through Bluetooth” and will be held on January 21st, 2008.
Thanks to TELiBrahma for sponsoring the event and supporting the community.
Topic:
Opportunities in Proximity Marketing through Bluetooth
Bluetooth Marketing is a way of allowing users to interact with an advertising panel or kiosk with their mobile phones to receive advertising content associated with a place or product or promotional content such as video clips, music, vouchers and coupons on their mobile phones in the vicinity of the display.
Agenda:
- Suresh Narasimha, CEO, TELiBrahma
- Rohinton Maloo, Director, TELiBrahma
- Q&A
- Group Discussion
- Dinner
When:
Monday, 21st January
6.30pm - 9.30pm
Where:
Grapeviine
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Click here to register.
Sponsors:
Filed under MoMo Event January 17th, 2008
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The December event of Mobile Monday Mumbai is on the topic “Opportunities in VAS for Rural India” and will be held on December 17th.
Thanks to Reliance Communications for sponsoring the event and supporting the community.
Topic:
Opportunities in VAS for Rural India
70% of India is rural. Considering low PC penetration and lower internet/broadband penetration, the mobile has the potential to emerge as the content and communication platform for rural India. What are the content, applications and use case scenarios that leverage the mobile phone to solve problems and create opportunities for the rural Indian population.
Agenda:
- Anil Pande, Head - Product Developement Management, Reliance Communications
- Suresh Shanmugam, National Head - Business Information Technology Solutions, Mahindra Finance
- Jay Jain, Director, Astute Technologies
- Dr Aditya Sood, Founder & CEO, Center for Knowledge Societies
- Group Discussion
- Dinner
When:
Monday, 17th December
6.30pm - 9.30pm
Where:
Plateau Hall
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Click here to register.
Sponsors:
Filed under MoMo Event December 12th, 2007
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The November event of Mobile Monday Mumbai was around the emerging area of mobile advergaming.
Advergaming is the practice of using video games to advertise a product, or brand. Such games, mobile or PC based, are generally free to download and play. Companies use advergaming as part of their brand promotion strategy.
Salil Bhargava, CEO of Jump Games made a case for advergaming showing how brand based mobile games help in brand recall and brand engagement. He presented a few case studies of some early adopters of the concept in India including Coca Cola, Thumbs Up, Yun Hota Toh Kya Hota movie and Bingo chips. The number of downloads such games generated was very encouraging and demonstrated the return on investment for brands. He also pointed out that advergames need not be complicated blockbuster games but can be simple to play casual games.
The value chain in advergaming includes the Brand, Advertising Agency, Game Developer, Operator and the end User. The brand pays for the development of the mobile game, ad agency co-ordinates the project, game developer charges for the development, operator charges rental for hosting the game and user gets it for free.
The panel discussion brought out the importance of involvement and buy-in from the ad agencies for making the concept mainstream and increasing its exposure to a large number of brands. There were concerns raised that the operators may not want to disturb their steady income from paid games by making available free advergames.
Nidhi Taparia from Tata Indicom pointed out that the operator offers not only helps in promoting the advergame but also is a cost-effective medium for distribution of the game.
Anant Rangaswami from Campaign India stressed on the importance of sampling for all stakeholders, especially the ad agencies which will be taking the concept to the brands. He said that unless account managers in agencies experience advergames, they will not be able to relate, leave alone sell, the concept.
Filed under MoMo Event December 5th, 2007
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The November event of Mobile Monday Mumbai is on the topic “Mobile Advergaming” and will be held on 26th November.
Thanks to Jumpgames for sponsoring the event and supporting the community.
Agenda:
- Presentation by Salil Bhargava, CEO, Jumpgames
- Panel Discussion
- Group Discussion
- Dinner
When:
Monday, 26th November
6.30pm - 9.30pm
Where:
Plateau Hall
Club Peninsula,
Peninsula Corporate Park,
Lower Parel.
Sponsors:
Click here to Register.
Filed under MoMo Event November 18th, 2007
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The October event of Mobile Monday Mumbai was held around the topic “Permission Marketing Opportunities on Mobile“. More than 100 mobile industry folks from Mumbai, Delhi, Bangalore and Pune participated in the panel and group discussion.
Although still in its infancy, the mobile permission marketing ecosystem is coming together in India. The event saw participants from various constituents of the mobile marketing ecosystem like publishers with pull, push and user-generated inventory, small and big advertisers, intermediaries like ad agencies and ad networks as well as the operators.
Panelists included SMS publishers, which are the equivalent in the mobile world to online publishers i.e. internet websites:
Rajesh Jain of MyTodaySMS.com - a SMS content channels service which is an example of push SMS inventory for ads.
Ajay Vaishnavi of 58888 - a request-reply service which has pull SMS inventory for advertisers.
Sanyog Jain of 160by2.com - a free SMS service, which provides half of SMS as ad space to advertisers.
Vinod Thadani of GroupM takled about the need for SMS publishers to collect profiles of their users so that greater targetting of ads can be provided to advertisers. There was discussion on pricing of SMS ads and how an ads-auction system similar to Google AdSense can create value for publishers and advertisers.
Rajesh Jain presented his ideas around SMS advertising and defined permission as “user in control” of the opt-in/opt-out as well as the mode and time of delivery. He also talked about how companies can use “Invertising” (invited-advertising), in which users choose to receive brand communication as content.
Some of things which are still work-in-progress include whether pay-per-response or pay-per-impression pricing will rule, DNC is still a black-box and not much is known about its impact on permission based SMS advertising, and the key issue of the value add done by operators in SMS advertising. The event concluded with acknowledgment of the potential of SMS advertising, the early adoption of the medium by mainstream advertisers and the need for industry innovators to work together and shape the fledgling mobile permission marketing ecosystem.
Filed under MoMo Event November 12th, 2007
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The October event of Mobile Monday Mumbai is on the topic “Permission Marketing Opportunities on Mobile” and will be held on October 29th.
Thanks to Netcore Solutions for sponsoring the event and supporting the community.
Topic:
Permission Marketing Opportunities on Mobile
With proliferation of mobile phones, it has become the medium of choice for marketers to reach consumers directly. But the mobile is a highly personal and intrusive device. Therefore, permission marketing becomes a necessity when using this medium. Regulatory measures like the DNC serve to enforce the permission marketing ideals. In recent times, the mobile permission marketing ecosystem is coming together in India. There are various constituents of this ecosystem like publishers with pull or push based inventory, small and big advertisers, intermediaries like ad agencies and ad networks as well as the operators.
Agenda:
- Panel Discussion
- Rajesh Jain, MD, Netcore Solutions
- Ajay Vaishnavi, Director - Telecom, Indiatimes.com
- Vinod Thadani, Senior Director, GroupM Interaction
- Naveen Tewari, CEO, mKhoj.com
- Sanyog Jain, COO, 160by2.com
- Priya Gupta, CEO, SpotOn - Ad Network
- VeerChand Bothra, VP - Mobility Sales, Netcore Solutions (Moderator)
- Group Discussion
- Dinner
When:
Monday, 29th October
6.30pm - 9.30pm
Where:
Plateau Hall
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Sponsors:
Click here to register.
Filed under MoMo Event October 23rd, 2007
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